Driven by Success

Nobody aspires to be second best. Not us. Not you. Not your users.
As the world’s leading commercial fitness equipment manufacturer, Life Fitness offers you what no other company can. Over 300 different cardio and strength-training products, a wide range of support services, proven industry leadership, and the financial strength of our Fortune 500 parent company, the Brunswick Corporation.

We’ve built our company around one simple philosophy. To help others succeed. Everything we do, from the products we make to the services we offer, is designed to create opportunities for success. Our industry leadership transcends three decades and includes some of the most celebrated advancements in the fitness industry. With 9 subsidiaries and 180 dealers and distributors serving 120 countries, we deliver world-class fitness solutions in a first-class way. We succeed only when you do.

Do it Right, or Don’t do it at All.

Nothing short of perfection. That's how we operate at Life Fitness.
We have to. The hopes and dreams of professional athletes, personal trainers, and people everywhere hinge on the performance of our products. It’s about consistency. Knowing that every piece of equipment that comes off the production line and into your facility will live up to the Life Fitness name.

The goal of every product we design is to deliver the best user experience possible. That’s our promise. Design, biomechanics, research, and testing. We spend more time and energy in these four areas of product development than anyone else. Even though the industry has rewarded us with quality awards and certifications for many of our products, nothing is as important to us as keeping the people who use our equipment satisfied.